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At this year's CinemaCon, Top Gun: Maverick uses giant fighter pilot helmets modeled after Tom Cruise's to promote the upcoming film.
Top Gun: Maverick adopts a clever marketing approach and uses giant fighter pilot helmets to promote the upcoming film. Tom Cruise returns to one of his most popular roles as Pete "Maverick" Mitchell in the long-awaited sequel to Top Gun, the hit 1986 film about a squadron of US Navy fighter pilots in an elite training program. The Tony Scott-directed movie was released to mixed reviews, but was loved by audiences, making it the top-grossing movie of the year and creating a cult following.
For Top Gun 2, Cruise's Maverick is back at the TOPGUN training school and is instructed by former rival Tom "Iceman" Kazansky (Val Kilmer) to train new pilots for an upcoming special mission. Whiplash's Miles Teller stars as Lt. Bradley "Rooster" Bradshaw, one of Maverick's top trainees and son of Pete's deceased wingman Nick "Goose" Bradshaw, played by Anthony Edwards in the original Top Gun film. Rounding out the Maverick cast are Jon Hamm, Ed Harris, Jennifer Connelly, Glen Powell, and Monica Barbaro.
Screen Rant is at Caesars Palace in Las Vegas for this year's CinemaCon, where Top Gun: Maverick is being advertised by giant fighter pilot helmet displays with large screens showing footage of the upcoming film. The helmet is modeled directly after Maverick's helmet from the film, complete with his call-sign emblazoned across the display's top. Check out images of the brilliant promotional displays below.
Originally scheduled to release in 2019, Top Gun: Maverick was pushed back to 2022 due to the unpredictable nature of the COVID-19 pandemic, as well as Cruise's insistence of filming his flight scenes within real Boeing F/A-18 Superhornet fighter jets. The Mission: Impossible star reportedly organized a grueling US Navy Top Gun boot camp for the purpose of team-building as well as to simulate realism in regard to the airborne sequences. That alone demonstrates a respect for the actual work pilots do, but it looks like Top Gun: Maverick has brought that into its promotional efforts as well by using its own iconography. Actually creating a helmet-like standee is a clever way to bring Top Gun to life.
Most movie promotional displays tend to be rather tame in nature, generally consisting of posters or a cardboard stand featuring characters of the film. Still, others use unique methods of promotion, such as a complete recreation of the Simpsons' couch with statues of Homer, Marge, Maggie, Lisa, and Bart for The Simpsons Movie, or giant Funko Pop! figures of Jay and Silent Bob for fans to pose with. With Top Gun: Maverick teasing high-flying fighter jet action with an actual pilot's helmet, the movie has found a creative way to catch the eye of moviegoers.
Next: Tom Cruise Steals A Brad Pitt Movie Trick In Top Gun 2
- Top Gun: Maverick/Top Gun 2 (2022)Release date: May 27, 2022
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Grew up absorbing every book, movie, TV show I could get my eyes on. Every time my parents took me to the doctor, I would forgo the obligatory post-shot ice cream cone for a two hour vacation in the theater. I have a passion for storytelling and a stomach for pizza. Who am I: Vertigo, Panic Room, Jurassic Park, Lawrence of Arabia.
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